Engage shoppers with new video formats on YouTube

YouTube has over 2 billion monthly logged-in users and attracts a generation that has grown up watching what they want, when they want, on any screen.

New video formats — powered by your product feed — make it easier for viewers to shop relevant products directly from your video ads across YouTube on Shorts, in-feed video and in-stream.

Once you’ve upgraded to Performance Max, upload your own video assets to drive better results on YouTube. It’s never been easier to create video ads! With video ad creation now available in Google Ads, you can build a high-quality video ad in a matter of minutes and then add it to your campaigns including Performance Max.

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